If you are publishing feeds, one of the biggest hurdles you face is not only getting your customers up and running with a feed reader, but also getting your feeds into it. And now that RSS is really starting to take off with the less geekier members of the population, more and more companies are going to be facing exactly this problem.
One of the services we've offered for a while is branded and customized versions of Awasu, although it's not something we've pushed terribly hard in the past. But we've just finished putting together a sample branded version of Awasu Personal Edition 2.2 and a walk-through of some of the features it offers, to give you an idea of what the <insert-your-company-name-here> Feed Reader would look like.
Check it out here. The screenshots look really nice